Events & Training
Writing & Distributing A Better Press Release

Time and date:

17:30–20:00, March 13, 2008

Location:

Normanby Gateway, Scunthorpe

Description:

Regular coverage of your company's name and messages in the trade press, newspapers and special interest magazines is a powerful business tool with credibility and value ofter far in excess of an equivalent sized advertisement. How do you find the right publications? What do you tell them? How do you grab their attention so that your message gets delivered, understood and published?

Writing and constructing a press release can sometimes seem daunting for the uninitiated, but with a proper constructivist approach to it, the rewards can be outstanding, leading to increased awareness and ultimately, more profit!

Peter Watson of Brigg based JAC PR will demystify the process. Peter is a publicist with many years experience in media relations. He has a wealth of knowledge about what journalists are looking for, techniques in writing in a lively and professional way and how to access databases to ensure that the resulting release reaches the right people.

In short, Peter will explain the dos an don'ts of publicising your company through the construction and targeting of press releases.

Normanby Gateway business centre hosts a series of informative presentations for the benefit of young companies and other businesses who wish to improve their effectiveness.

To book a place call Desiree or Sue on 01724 275000.